Good Vibrations Storage Unit by Ferruccio Laviani

by Harry / March 12, 2013

“In his second year working with Fratelli Boffi, Ferruccio Laviani has created yet another fanciful world from the depths of his prolific imagination. A concept that goes beyond individual products, it combines the expertise of a company that specializes in full-feature and tailor-made projects with the creativity of a designer who can strike a balance between the past and the future, blending the harmony and magniloquence of the classical with the charm and allure of the contemporary.

For the 2013 Furniture Exhibition, the renowned architect has created an entire universe divided into a home’s different spaces. Ferruccio Laviani enthusiastically focuses on the concrete design aspect of interior design, creating unique products that have a strong visual impact and a one-of-a-kind look, as well as coverings, panelling and flooring. This far-reaching vision blends and encompasses different sources of inspiration and questions the traditional tenets of design and furniture.

The fanciful blending of styles is paired with an innate sense of wittiness to produce furniture like the Good Vibrations storage unit. Selected for a preview of this new collection, the piece exemplifies this new design philosophy and the harmonious juxtaposition of the languages and cultures it is based upon.

Echoes of faraway places and Oriental elements are glimpsed in the “disorienting” design of this storage unit, which seems to have been “deformed” by a strong jolt or by swaying movements. Although it appears to depart from the aesthetics of the past, in fact it draws upon ancient knowledge in the use of carving and fine wood workmanship.

The appeal of this extraordinary piece of furniture lies in its ability to overturn and question classical stylistic principles such as purity, cleanness and symmetry, while evoking a comforting feeling of deja-vù and a sort of primitiveness, matched by unquestionable craftsmanship.” fratelliboffi.it

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95 thoughts on “Good Vibrations Storage Unit by Ferruccio Laviani”

Ken on March 15, 2013 at 1:18 pm said:

Original idea Very interesting A talented artist
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Gregg H on March 15, 2013 at 2:50 pm said:

I will pass on this one. Creative? Yes, but that’s all I will say about it.
Max on March 15, 2013 at 2:54 pm said:

It can only be photographed from one angle?
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physco219 on March 15, 2013 at 4:11 pm said:

Very nice. I wonder however was this cut and shaped and put together by hand or were there computers and automation involved?
Ef Rodriguez on March 15, 2013 at 5:45 pm said:

Extraordinary.
vosche on March 15, 2013 at 6:06 pm said:

demonstrative of skill and creativity..just like the designer stated in the article interview…he’s not trying to fool anyone into thinking this thing is functional.
Pies on March 15, 2013 at 8:57 pm said:

Let’s see more photos. It wouldn’t be the easiest thing in the world to fake, but if someone did, that would be the easiest angle.
zenak on March 15, 2013 at 9:28 pm said:

WOW!!!! THIS ARTIST HAS AN EXCEPTIONAL TALENT. THE THINGS THAT IMPRESS ME THE MOST ARE THE AMAZING DETAIL IN HIS WORK, AND THE COMMITMENT TO MAKE HIS PIECES ONE OF A KIND MASTERPIECES.NOT ONLY WILL THEY BE EXSPENSIVE NOW IMAGINE HOW MUCH THEY WILL COST WHEN THEY ARE ANTIQUES,AND THEY ARE SO UNIQUE. BRILLIANT IS WHAT I CAN SAY ,BRILLIANT.
Kare on March 15, 2013 at 10:13 pm said:

PSkiller.com is telling me it detects no manipulation :O.

Still…I find it so hard to believe.

If this was real though it would be awesome to have in the computer room 8D
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Joe K on March 15, 2013 at 11:53 pm said:

Without a few more photos from other angles, I’m skeptical. Possible, sure, and very nicely done if so. Likely? I’m really not convinced.

“… I can tell by the pixels…”
cousteau on March 16, 2013 at 1:32 am said:

Photos from different angles would be nice, just to show that this is real.
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Michelle Rafferty on March 18, 2013 at 3:03 am said:

wow what grate detail. but I couldn’t live with it as it’s made my eyes go funny just looking at a picture. excellent craftsmanship xx
bob on March 18, 2013 at 7:25 am said:

Take 3d foto, distort, laser cut, assemble.
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Aeryn Kelly-Reitmeyer on March 18, 2013 at 9:38 pm said:

Side detail shot, or it’s not real. Photoshop or a shitty scan could make the same effect on a regular photo.
Dave Stewart on March 19, 2013 at 12:55 am said:

Thought you might want some more information on this from an ex-3D animator.

This looks like the original image…

http://mocoloco.com/fresh2/upload/2013/03/good_vibrations_storage_unit_by_ferruccio_laviani_done/good_vibrations_storage_unit_ferruccio_laviani_2b.jpg

If you look closely at the noise on the shadows on the floor, they do look rendered, using a technique called Ambient Occlusion, which typically has a grainy feel:

https://www.google.co.uk/search?q=rendering+shadows+ambient+occlusion&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=jn9CUYLCFYGo0AW7lYCgAw&biw=1079&bih=898&sei=kn9CUfXTJKi40QWvqYGgDA

Also, check the light-blue specular highlights on the lower-left hand side of the original image:

Blue is the complimentary color to brown, so you’d normally set up a blue specular light somewhere in the rendered scene to bring out the highlights of a brown object. There’s virtually no shadows or visibly discernible curvature on the background either, which strongly suggests it was rendered in a “virtual” setup:

http://cg.creativefan.com/create-a-virtual-render-studio-for-awesome-renders-in-cinema4d/

I suspect that if the cabinet does exist as this page says “the Good Vibrations storage unit was carved from oak by a CNC machine” and “Laviani’s piece will be displayed at the Salone del Mobile in Milan from 9 to 14 April next month”, this image was probably the original 3D render of the model that was used to program the CNC machine to do its work.

If I had to say one way or the other, I would say “rendered”.

Hope that helps!

Cheers,
Dave Stewart
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Jacob Pratt on March 19, 2013 at 2:43 am said:

It seems pretty obvious that there should’ve been a second picture of it from a different angle, to prove its real and not just an image.
Ytter on March 19, 2013 at 3:48 am said:

Here’s what I mean by texture tiling:
http://i.imgur.com/nFoDmzw.jpg

(image scaled up 2x in nearest neighbor mode for clarity)

I’m not a woodworker, but I don’t see how there can be a nearly pixel-perfect repetition of a pattern on the same unbroken piece of wood.

Also, as I said before, the lighting looks very artificial, especially the highlights – it looks more like shiny plastic. If you go look at some renders on CGTalk you can probably find a few images with the same sort of look.

If this is real, I’d like to see a walkaround video. It just screams fake to me, though.
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Macheta on March 19, 2013 at 10:52 am said:

This is fake 100%
Check the mirrored details that are practically impossible to reproduce if this is a work of hands.
Also grainy picture screams out ‘ I’m a render ‘
fpoole on March 19, 2013 at 11:33 am said:

I need this furniture in my life. Excellent work indeed.
DriNDale on March 20, 2013 at 5:00 am said:

Okay, so let me get this straight.
50 years ago, my grandfather would beat the hell out of his T.V. to keep the picture straight and aligned, but NOW we create art that is warbley on purpose?? How the times have changed…

But seriously, this is the most enjoyable and perhaps equally disturbing piece of art that I’ve ever seen. I mean it about being enjoyable. I’ve seen impressive things in my short lifetime, but this is a concept that I have never considered. Well played master. Well played.
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Jaume on April 6, 2013 at 11:39 am said:

Xavier Veilhan is an artists that has this same effect on some of his sculptures:
http://english.enzyme-design.com/evibrations.html
http://www.jbwhips.com/XAVIER-VEILHAN-ET-LOUIS-XIV-A.html

Probably the author of this storage unit was inspired by Veilhan’s work.
You Lie Sir on April 11, 2013 at 2:06 am said:

This is a load of crap. A element of firnature thatlooks like a scanner or camera scanning glitch, but only one angle available on the entire net. Bollocks.

—end transmission–
David Gagnon on April 30, 2013 at 1:46 am said:

Very interesting subject.
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